Quantum computing holds transformative potential across multiple sectors, from pharmaceuticals and materials science to finance and transportation. As pioneering firms begin to explore this technology as a potential source of long-term competitive advantage, a key question emerges: how can companies prepare for a technology that is highly promising yet still emerging?

Organised by the OECD, this session builds on the recent report Building business readiness for quantum computing, which examines how firms can move from awareness to action. Drawing on insights from technology providers, public research organisations, research and technology infrastructures, industry associations, consulting firms, and research and innovation agencies, the session will highlight emerging approaches to supporting business engagement with quantum computing.